Why You Should Sell on Your Own Website?
If you’re are a small business owner who finds yourself in one of the following positions:
- You’re actively navigating ways for your business to stay afloat, or
- You’re struggling to make a profit, or
- You’ve found a new project of interest, or
- You simply want to earn more income …
Why Should You Sell on Your Own Website? Keep reading! This is the perfect blog post for you.
Stop Giving Away Your Clients
Small business owners who newly enter the digital space often start with third-party eCommerce sellers due to its ease of set-up and access to larger audiences.
In the long run, this can severely hurt your website traffic. And your pocket.
Acting as a middleman, these big guys get all the valuable information about user behavior and use it to benefit and grow their wealth, as opposed to enlightening and enriching your understanding of your demographic. When your buyers click that link, they’ll automatically be sent to these companies.
In this article, we explain why you should sell on your own website, and how you can build an online business model without having to spend a fortune!
Benefits of Selling on Your Own Site
1. Improve website traffic and Google rankings
Selling on your site will boost its Search Engine Optimization (SEO) performance. All you need to do is give every product on your site an alluring and keyword-rich description. Create a content strategy as well — polish your site up with fresh and valuable blogs and videos. Share them across the web to drive traffic and leads and build relationships with existing customers.
2. Full control over your customer resources
Your e-commerce site is extremely measurable and trackable through Google Analytics. You can access data including how many orders are processed through your site, average cart total, cart abandonment rate, and % of total revenue your site has achieved at regular intervals.
At Active Media, we’ll also help you plan and employ a powerful SEO strategy to grow your page rankings in search engines. This should be a steady ongoing monthly investment. Learn our SEO & Content clarity tips.
Once your e-commerce site has been set up, you should not have to spend too much time running it. This is because the whole phase of order processing and making payments will be activated through the online system. You can, therefore, allocate your valuable bit of extra time toward developing new products, launching special offers, and scouting out which products are selling most successfully.
3. Keep your buyers connected
Email is a crucial part of a marketing strategy. 94% of people say they get online to check email, it’s the #1 activity on the internet!
Once a person has visited your website, there’s a higher chance that they will sign up for your newsletter – this is an opportunity for you to garner your own email list and make direct contact with prospective buyers in the future.
Some technical marketing tasks that we performed for her included: coming up with a unique monochromatic design for her website, implementing new SEO strategies, and setting up her own Amazon store throughout the pandemic.
Once Covid-19 hit, we redesigned the “Shop” portion of her website. Simple to use, easy to navigate, and mobile responsive – now she is selling way more products than before!
A Note To Small Business Owners
As California Governor has ordered several business sectors to once again shut down, we just want to let our small business friends know that: we are here for you.
We understand that the past couple of months have been a heck of a rollercoaster, and with no clear insights, who knows what the future holds. But if there is one thing we know for sure, is that being nimble and finding ways to soldier through this sudden downturn is the only way.
With the coronavirus restrictions, many of our clients are learning in real-time just how they need to adapt. We too have been helping them turn adversity to advantage. After all, owning a small business means finding solutions to unexpected challenges like these.
“There is a light at the end of every tunnel. Some tunnels just happen to be longer than others.” ― Ada Adams.
Knowing other small business owners that might find this helpful? Share away. 🙂