Category: SEO

Amber Goetz unloads bricks from a car trunk to show in a funny way How to Speed Up WordPress websites

How to Speed Up WordPress: The Pit-Stop Guide for Business Owners

Your website can be beautiful and still be losing you business. If it loads slowly, Google ranks it lower and

What Is LLM Seeding

What Is LLM Seeding? A Practical Guide to Getting Your Brand Seen by AI

Search is changing. People are no longer relying only on Google to find answers, compare businesses, or decide what to

hands on a keyboard searching for high intent keywords

High Intent Keywords: How to Chase the Terms You Can Actually Win

An agency once told a business owner they had sent 30,000 visitors to his website in a single month. He

Amber Goetz working on her clients Analytics lead tracking for her clients

Lead Tracking: How to Know Which Marketing Is Actually Working

Most business owners we meet are spending money on marketing and quietly hoping it works. They have a website, maybe

ppc manager looking at her keywords and their cpc performance.

SEO vs PPC: Stop Paying for the Clicks You Could Own

The question comes up on nearly every discovery call we take. “Should I be doing SEO or Google Ads?” It

LLM Page 2

LLM SEO: How to Show Up When Your Customers Ask AI

Your customers are not googling anymore. Not the way they used to, at least. Instead of typing three words into

Local SEO for Small Businesses

Local SEO for Small Businesses: A Complete Guide to Growing Your Local Presence

Local SEO for small businesses is the practice of optimizing your online presence so your business appears when nearby customers

AEO Checklist

The AEO Checklist We Run on Every New Client

This is the exact checklist we use at The Active Media when onboarding clients for Answer Engine Optimization in 2026.

Bored lead gen agency employees in a dull meeting.

Lead Gen Agency: Why Most Are Lying To You (And How We Actually Generate Qualified Leads)

I’m done watching business owners get played by agencies who couldn’t generate a qualified lead if their retainer depended on

SEO checklist displayed on a laptop screen with keyword research, on-page optimization, technical SEO, link building, and analytics tasks for small business website optimization

The Ultimate SEO Checklist for Small Businesses in St George, Utah

A few months ago, I was chatting with a local small business owner right here in St. George. He had