It’s no secret that Google has changed its algorithm to provide more localized search results. Mobile searches are on the rise and people are using their phones to search for everything from the nearest gas station to a restaurant in their neighborhood. For businesses, this means that finding the right local SEO strategy is more important than ever.
What is Local SEO?
As the world of digital marketing has evolved, so too has the importance of Local SEO.
Local SEO is the process of optimizing your online content and presence for local search results. This includes making sure your website and listings are accurate and up-to-date, using relevant keywords, and creating content that is specific to your geographical area.
With more and more people using online search engines to find businesses in their area, Local SEO has become essential for any company looking to reach new customers.
There are a number of benefits to optimizing your website for local search, including:
- Increased visibility in search results
- Higher click-through rates from potential customers
- Improved customer engagement and loyalty
- Greater ROI from your marketing efforts
- Types of Local SEO
There are three types of Local search- on page, off page, and technical.
On page Local SEO pertains to the content on your website. This includes making sure your NAP (Name, Address, and Phone Number) is consistent across your site, as well as creating location pages and localizing your content.
Off page Local SEO has to do with building citations and links from other websites back to yours. This helps improve your website’s authority and also signals to search engines that your site is relevant for certain keywords.
Technical Local SEO has to do with making sure your website is set up correctly so that search engines can easily crawl and index it. This includes things like setting up proper schema markup and creating an XML sitemap.
Benefits of Local Search
1. Reach More Local Customers: With local SEO, you can make sure that your business is visible to people in your area who are looking for the products or services you offer. This can help you attract more local customers and grow your business.
2. Boost Your Visibility in Search Engines: Local SEO can help boost your visibility in search engines, making it easier for potential customers to find you when they’re searching for businesses like yours.
3. Stand Out from the Competition: With local SEO, you can make your business stand out from the competition by optimizing your website and online presence for your specific location. This can help you attract more attention from potential customers in your area.
4. Get More Reviews and Testimonials: Local SEO can also help you get more reviews and testimonials from happy customers, which can further boost your visibility and reputation online. See our reviews on google search
5. Increase Your Sales: Ultimately, local SEO can help increase your sales by bringing more attention to your business and making it easier for potential customers to find you online. If you’re not using local SEO, you could be missing out on a valuable opportunity to grow your business
How can we help your local search presence?
If you’re like most business owners, you want to make sure your website is ranking high in local search results. After all, local SEO is one of the most effective ways to attract new customers and grow your business. However, many business owners find themselves overwhelmed with their already long list of tasks. Or just don’t have the knowledge to make these adjustments to their website and digital marketing. We can help be your liaison for local search. With many package options to choose from, we can help create the right type of content, monitor your technical site performance and report back to you with growth and metrics. Contact us today to learn more.local search