Succeed with an SEO Coach in 2024
Ever wondered how some startups magically skyrocket to the top of organic search– engine results while others get lost in the abyss? The secret ingredient is an SEO coach! Strap in as we unveil the tricks on how to succeed with an SEO coach and how it can transform your startup’s online presence, boost organic traffic, and propel your business to new heights. Key Takeaways The Role of an SEO Coach for Startups An SEO coach offers essential services to startups, especially those that don’t have much time or money. Their job involves understanding the needs of a startup and providing relevant guidance about search engine algorithms. They also make sure they design an efficient plan fitting in perfectly with a company’s resources and aims, just like Cinderella had her own glass slipper fitted for her! In short, an SEO coach helps turn dreams into reality when it comes to digital marketing tactics related to search engines such as optimization strategies. Understanding the Startup’s Needs An SEO coach acts like a personal tailor, looking at the startup’s web presence and producing an individualized plan that fits their needs perfectly. Through diagnosing what areas can be improved, they are able to target keywords and pinpoint opportunities for growth in order to reach ultimate online success. From delving into keyword research and on-page optimization all the way through technical evaluation of their website, no element is left out by this careful coaching system – akin to conducting an orchestra! An orderly approach brings maximum results as each assigned task moves them closer towards achievement of objectives. Providing Expertise and Guidance An SEO coach is akin to an experienced Sherpa, leading startups up the steep journey of search engine optimization. They equip entrepreneurs with industry insights and invaluable advice that helps them avoid mistakes as they strive for success online. Acting more like a mentor than just a teacher, coaches share their knowledge and enable businesses to take control of their destiny in the digital realm by giving them the tools needed to navigate through it successfully. Creating a Customized SEO Plan An SEO coach customizes a plan to ensure that a startup’s digital presence is successful, helping them reach their unique goals and potential customers. This personalized approach provides an all-encompassing strategy from keyword research tool optimizing content marketing to developing engaging strategies for the target audience and creating backlinks. These tactics are necessary in order to effectively satisfy search engine queries as well as drive organic traffic conversions. Having such meticulous preparation means that startups have no doubts when they go out into the competitive online landscape: equipped with suitable tools provided by their SEO mentor, nothing can stop them from reaching success! Benefits of Hiring an SEO Coach for Your Startup Unlocking the full benefits of working with an SEO coach can seem like a daunting task, but we’re here to tell you that it’s well worth investing in. With their help and clever use of effective seo strategy tools, even smaller startups have access to time-saving measures, driving organic traffic up at rapid speed. A skilled mentor will guide you through creating compelling meta descriptions, just one part of becoming successful within your industry using effective SEO practices. Ultimately, incorporating this strategy into promotional campaigns offers huge pay offs. More visibility online alongside increased conversions are all achievable results from benefiting from having an expert on board offering valuable insight every step along the journey towards lasting success for your business model. It truly goes without saying how incredibly beneficial hiring an SEO consultant is. Being knowledgeable about current search engine visibility trends means they bring expertise when solving issues associated with achieving optimum efficiency across search engine queries – meaning no powerful or expensive spells required! Saving Time and Resources Time is a valuable resource for startups and SEO coaching allows them to maximize the value of that time by providing efficient guidance through optimizing their website. With an experienced guide, these businesses can prioritize tasks in order to achieve better search engine rankings faster than ever before. This expert support offers assurance so investments are used wisely, leaving more resources free to be put towards other aspects of business growth. SEO coaches act like skilled time-travellers – quickly charting pathways through any potential online issues while avoiding costly mistakes as they go along. Helping those seeking help get exactly what they need out of startup websites and SEO without wasting a single second. Boosting Organic Traffic and Conversions An SEO coach, similar to a master of attracting visitors, works with startups to bring in organic web traffic and sales via their expertise. They are well-versed in utilizing effective search engine optimization (SEO) practices which maximize the business’s online presence by using relevant keywords and making sure its website is placed prominently on relevant keyword searches. By targeting consumers’ needs specific keywords and key words that align with what they’re looking for, an SEO coach can generate highly targeted leads who have an increased likelihood of converting into customers, all without draining resources through costly paid advertising campaigns. Building a Strong Online Presence An SEO coach works like an architect in constructing a noteworthy online existence for your startup. They help you construct sound search engine rankings, amplified brand recognition and solid trustworthiness within the industry. By refining your website’s optimization for search engines, providing you create high quality content and material and forming bonds on social media platforms with customers, they can lend support to build up your company into a contender of note that utilizes successful strategies based around SEO specifically made for startups. Thanks to their guidance, achieving success across digital landscapes is now feasible as well as securing top positions among popularly used search engines such as Google or Bing through strong SEO implementation! Essential Skills to Look for in an SEO Coach If you’re looking to find a suitable SEO coach for your startup, it’s essential that they possess the technical skillset,
Hiring an SEO Specialist: What You Need to Know
Do you want your website to shine like a star and reach the top of organic search traffic results? Then you’ve come to the right place! In this action-packed blog post, we’ll guide you on a thrilling journey to understanding the ins and outs of hiring an SEO specialist and also how to find a good seo consultant so they can help your business soar to new heights. Short Summary The Role of an SEO Specialist An SEO consultant is like a master magician, conjuring up a variety of tactics to make your website appear at the top of search engine results pages (SERPs). From performing mind-blowing keyword research to optimizing the on-page elements of your site, these SEO wizards can make your online presence sparkle and shine, attracting more traffic and conversions than you ever thought possible. But don’t be fooled by the glitz and glamour of their magical powers – a good SEO consultant is also a master strategist, combining their vast SEO knowledge with a keen understanding of your business goals to create a customized SEO strategy that will propel your website to the summit of search engine rankings. By implementing effective SEO strategies, partnering with a reputable SEO agency like us can make all the difference in achieving your online success. So buckle up and let’s explore the fascinating world of SEO consultants and their mind-bending skills. Keyword Research Imagine your website as a treasure chest, and the keywords are the precious gems hidden within. The role of an SEO consultant in keyword research is to unearth these valuable gems, selecting the most relevant and effective keywords for your website. By choosing keywords that your ideal audience is using in their search queries, they can help drive targeted traffic to your website and improve your search engine optimization. But the plot thickens! The process of keyword research is not just about finding popular keywords; it’s about identifying the ones that will give you the best return on investment. A good SEO consultant will analyze keyword difficulty, search volume, and competition to create a winning keyword marketing strategy that will bring you the treasured clients you seek. On-Page Optimization On page optimization is like a beauty pageant for your website, where the SEO consultant polishes and perfects every aspect of your site to make it as attractive as possible to search engines. This involves optimizing content, meta tags, URL structures, and even page load speed to ensure your website performs at its very best. But it’s not just about looking good – it also plays a crucial role in creating a user-friendly experience for your website visitors. By making it easier for users to navigate your site and find the information they’re seeking, you’ll not only improve your search engine rankings but also increase the likelihood of converting those precious visitors into customers. Off-Page Optimization When it comes to off-page optimization, an SEO consultant is like a master architect, designing and building bridges that connect your website to other authoritative sites on the internet. This involves a variety of strategies, such as link building, social media marketing, and even reputation management, all aimed at improving your website’s authority and search engine rankings. To ensure the effectiveness of these strategies, it’s crucial to conduct an SEO audit. The stakes are high! The more popular, trustworthy, and authoritative the sites that link back to your website, the more likely search engines are to view your site as an authoritative source itself. This, in turn, can lead to higher search rankings and a greater influx of organic traffic to your website – a true win-win situation. Technical SEO Picture your website as a vast labyrinth, filled with hidden treasures waiting to be discovered. Technical SEO is all about making it easy for search engines to navigate this labyrinth and unlock the secrets hidden within. By optimizing the architecture of your website, an SEO consultant can ensure that search engines can effortlessly crawl and index your web pages. But beware! Technical SEO is not for the faint of heart. It requires a deep understanding of website architecture, site speed optimization, mobile-friendliness, and crawlability. That’s why it’s essential to find an SEO consultant with a wealth of experience in this area, someone who can tackle the most complex technical challenges and lead your website to the promised land of search engine success. When to Hire an SEO Consultant As the old saying goes, timing is everything, and the same holds true when it comes to hiring an SEO consultant. Consider bringing a wizard of SEO on board when you’re launching a new website, revamping an existing one, or when your business is facing a slump in organic traffic. By enlisting the help of an SEO expert at the right time, you can ensure that your website is primed for success, ready to take on the competition, and poised to soar to new heights in search engine optimization with the right SEO services. Qualities of a Top SEO Consultant So, you’re on the hunt for a top SEO consultant, but what should you be looking for in this mythical creature? Fear not, we have the answers! A top-notch SEO consultant should possess a treasure trove of SEO knowledge, experience in various aspects of SEO, razor-sharp analytical skills, and exceptional communication abilities. In other words, they should be a true master of their craft, capable of weaving their SEO magic to catapult your website to the top of search engine rankings. But how can you identify such a rare gem in the vast sea of SEO consultants? Keep an eye out for signs of successful SEO campaigns in their portfolio, such as increased organic traffic, higher rankings, and more conversions. By finding a consultant with a proven track record of success, you can be confident that they have the skills, expertise, and experience necessary to help your business achieve its SEO goals. Steps to Hiring the Right SEO Company Now that you know
How Long Does SEO Take to Achieve Results
Ever wondered why some websites skyrocket to the top of search engine results while others linger at the bottom? The answer lies in the mysterious world of SEO. Do you know what can make or break your digital marketing efforts? It’s understanding “how long does SEO take” to achieve results. Let’s unravel this mystery together! What We Will Cover In This Article Understanding SEO Optimization and Its Importance Picture SEO as a marathon, not a sprint. It’s an ongoing effort that requires patience, persistence, and a strategic mindset. The ultimate goal? Increasing website visibility, driving organic traffic, and improving search engine rankings. Sounds impressive, right? But how does one achieve SEO success? The fundamental principles of SEO revolve around creating engaging, high-quality content, developing trust with your audience, and demonstrating your expertise to establish authority. It’s like setting up a fancy shop in the most bustling town. The better your display and your brand’s trustworthiness, the more customers walk in. Now, imagine that those customers are online users. The shop is your website; the bustling part of town is the first page of Google search results. This is where keyword targeting comes into play. Like putting up eye-catching signs to attract customers, keyword targeting helps your website rank higher for relevant user searches online. And let’s not forget the off-page SEO techniques, like link building and social media marketing, which significantly boost your search engine rankings. It’s like getting endorsements from the most famous people in town, naturally bringing more customers to your shop. Factors Impacting SEO Duration The question then arises: How long does all this take? Well, it’s not a one-size-fits-all answer. Various factors, such as: Various factors, including search engine algorithms, all play a role in determining the timeline of SEO results. Let’s delve deeper into each of these factors. Website Age and Authority Let’s start with website age and authority. Older websites with existing authority have an advantage, much like a well-known shop in town that’s been around for years. They’ve already established trust and authority, which means they may experience quicker SEO results. But what about new websites? Well, they’re like new shops. It takes time to build a reputation and a loyal customer base. However, the journey isn’t smooth sailing for all older websites. If a website has been penalized in the past or has had SEO work that contradicts Google’s guidelines, the road to SEO success may be longer. It’s like a shop that was once caught selling counterfeit products. Regaining customer trust takes time and effort. Also, user activity plays a significant role in building authority and gaining inbound links. It’s like having regular customers who shop at your store and recommend it to their friends. The more recommendations, the more new customers walk in. Similarly, the more user activity and inbound links, the higher the website ranks on search engines. Competitive Landscape Now let’s talk about the competitive landscape. Just like opening a coffee shop in a town with a café at every corner can be challenging, high competition within a niche or industry can extend the time required to see SEO results. More competition means more effort to stand out. In such a scenario, competitor analysis becomes crucial. Knowing what makes the most popular coffee shop in town so loved is like knowing. Is it their coffee beans? Their cozy ambiance? Or their excellent service? Similarly, analyzing competitors provides insights into keywords, patterns, and new practices to consider for your SEO strategy. Competitor analysis can be done using various tools such as SEMRush and SpyFu. It’s like having a secret agent keeping an eye on all the coffee shops in town, providing you with valuable insights to make your coffee shop the best. Resource Allocation Resource allocation is another critical factor. Imagine trying to run a large coffee shop single-handedly. Sounds overwhelming, right? Similarly, managing SEO efforts without adequate resources can be challenging. Time, budget, and expertise are all crucial in achieving SEO results. Additional resources can accelerate SEO results, but it’s not just about throwing more resources at the problem. It’s about smart allocation. Just as hiring more baristas won’t make sense if your coffee shop is small, increasing SEO resources needs to be done taking into consideration each website’s individual characteristics, including technical issues, content quality, and link profile strength. In simple terms, allocating more resources can speed up SEO results by bringing forward outstanding opportunities. It’s like investing in better coffee beans, a larger coffee machine, or a more comfortable ambiance to attract more customers. Keyword Targeting and Strategy Last, effective keyword targeting and strategy are crucial in determining the duration of SEO results. It’s like knowing exactly what your potential customers are looking for – a cappuccino, a latte, or a mocha – and ensuring you serve the best they want. When selecting keywords for SEO, factors such as: It should be considered. It’s like keeping track of the most ordered coffee type and ensuring it’s always available. Google Trends and Google Keywords can be utilized for effective keyword research, helping you stay ahead. Just like the quality of coffee beans can make or break your coffee shop’s reputation, the quality of links is paramount for SEO influence. It’s all about providing quality to be recognized as a quality provider. Stages of SEO Progress Much like setting up and running a successful coffee shop, SEO progress happens in stages – optimization, growth, and maintenance. Each stage has its own set of tasks and goals and is crucial to the overall SEO journey. Optimization is the first step in the SEO journey. It involves making sure that the website is secure. Optimization The search engine optimization stage is like setting up your coffee shop. You need the right location, the right décor, and of course, the right coffee beans. Similarly, the technical optimization stage of SEO focuses on enhancing the website’s technical elements, content caliber, and user experience. A technical site audit is like a pre-opening
How Technical Marketing Affects Your Website’s SEO
If you’re a website owner, then chances are you’ve heard of SEO and how important it is to have an optimized website. But, what about technical marketing? How does technical marketing affect your website’s SEO? In this blog post, we will explore the relationship between technical marketing and SEO. From understanding what this is, to why it’s so important for your website, we will cover all the basics. So, if you want to get the most out of your website’s SEO efforts, read on! What is Technical Marketing Technical marketing is the application of marketing principles to the promotion and sale of technical products and services. This relatively new field has emerged out of the convergence of traditional marketing and technical disciplines. The goal of technical marketing is to bridge the gap between the technical features of a product or service and its marketability. This requires a deep understanding of both the market and the technology. Technical marketers must be able to identify customer needs and understand how the product or service can meet those needs. They must also be able to communicate this information in a way that is accessible to non-technical audiences. Technical marketing is essential for any company that sells technical products or services. It can help companies to better understand their customers and develop more effective marketing strategies. Additionally, technical marketing can improve the overall quality of a company’s products and services by ensuring that they are designed with the customer in mind. What are some common issues? There are many common technical marketing issues that can impact your website’s SEO. Some of the most common include: Technical marketing has a huge effect on your website’s SEO. By improving the performance of your site, boost its visibility in search engines, and bringing more traffic to it. Utilizing technical marketing strategies such as proper keyword research and optimization, link building, speed optimization, and content creation will ensure that your website ranks higher in the SERPs and gets more organic traffic. All these factors combined will result in improved rankings for your website over time.
5 Warning Signs of an SEO Scam
If you’re not careful, you might be the next business to fall for an SEO scam. Good SEO rarely happens overnight, which makes it the perfect breeding ground for scammers. It can be difficult to know how to tell a legitimate, skilled SEO agency from one that’s just trying to take your money. But avoiding optimizing your website for SEO is not an option: SEO drives 1000%+ more traffic than organic social media [1] and 53.3% of all website traffic comes from organic searches, rather than paid results [2]. Without an SEO-optimized site, your business will quickly fall behind. How Can Businesses Avoid SEO Scams? The best way to avoid an SEO scam is to know the tell-tale signs. Most SEO scammers use a range of similar tactics, and once you know what these tactics are, you’ll be able to spot them easily. You do not have to be an SEO expert to identify and avoid scams. You simply have to recognize the key warning signs that pop up with almost every type of SEO scammer. In this article, we’ll cover the 5 warning signs of an SEO scam. When SEO Companies Guarantee First Page Rankings Oh, the miraculous overnight SEO claim! It’s truly fascinating how some SEO companies possess the magical powers to catapult your business to the number one spot on search engines within a matter of hours. If only it were that simple! You see, search engine optimization is a complex and ever-evolving field. It involves various factors such as search engine optimization services such as website structure, content quality, backlink profiles, user experience, and more. Achieving a high-ranking position requires time, effort, and a strategic approach. So, when an SEO company confidently declares that they can miraculously propel your business to the top overnight, it’s time to unleash the skeptic within you. They might as well be promising to turn your website into a unicorn sanctuary while they’re at it. Search engines like Google have intricate algorithms designed to evaluate and rank websites based on relevance, domain authority used, and user experience. These algorithms consider countless factors and undergo regular updates. It’s like a mysterious dance where SEO professionals strive to optimize websites while search engines constantly refine their rules. Sure, there are some quick fixes and temporary tactics that might give your website a momentary boost, but they’re akin to putting a shiny coat of paint on a rusty car. It might look good for a short while, but it won’t stand the test of time. Genuine SEO success requires a well-thought-out strategy, consistent effort, and adherence to best practices. It’s a journey that involves crafting quality content, building authoritative links, optimizing website structure, and engaging with your target audience. It’s more like nurturing a delicate plant than waving a magic wand. So, the next time an SEO company promises you an overnight trip to the top of search engine rankings, don’t forget to raise an eyebrow and question their expertise. Remember, when it comes to SEO, patience, perseverance, and a touch of snarky skepticism are your best allies. Top of the SEO wish-list for most businesses is a spot on the first page of Google’s results for their chosen keywords. But be very wary when any agency promises you the first page: they could be trying to scam you. This scam is common enough that even Google itself warns businesses about it: “If they guarantee you that their changes will give you first place in search results, find someone else.” [3] As nice as it would be to be able to guarantee a spot on the first page of Google, search engine results are highly fluid and subject to change, and competition is typically fierce. If you’re competing with big brands wielding billions of dollars worth of marketing revenue, do not fall for a scammer telling you that they can bump you up to pole position overnight. Instead, look for experts who can recommend long-term strategies and workarounds for competitive keywords, such as more niche long-tail search terms. “We are partnered with Google” Scammers will sometimes claim to be partnered with Google, or in some way affiliated with the search engine, in order to boost their own credibility. And it’s a tactic that often works: when asked to choose between an agency working alone and an agency partnered with Google itself, it seems to be a no-brainer. The catch is that Google has no SEO partner program. While it does have certifications for Google Analytics and Google Ads to prove expertise, earning these certifications will not give an agency any advantage with Google itself. As a website business owner, it’s important to be aware of certain tactics that scammers might employ in the SEO (Search Engine Optimization) industry. One of most common seo scams and tactic used by scammers is to claim that they have partnered with Google or have a special relationship with the search engine giant. It’s crucial to understand that Google does not have any official partnerships or affiliations with individual SEO companies. Google provides guidelines and best practices for website owners and SEO professionals to follow, but they do not endorse or partner with specific companies. When scammers use the phrase “we’ve partnered with Google,” they are attempting to create a false sense of credibility and authority. They may try to convince you that their services will guarantee top rankings on Google or that they have insider knowledge of Google’s algorithms. In reality, these claims are usually baseless and are used as a way to manipulate unsuspecting business owners. To protect yourself and your business from such seo scammers, here are a few suggestions: Research the company: Before engaging with any SEO service provider, thoroughly research their background, reviews, and reputation. Look for reputable and established companies with a track record of success. Verify claims: If a company claims to have a partnership with Google or any other major search engine, be skeptical. Contact Google directly or consult their official documentation
Top Search Engine Optimization Mistakes to Avoid
Optimizing your content is key to your ongoing market strategy. By doing so, you increase your rankings on search engines such as Google, leading to increased website traffic and growth of your brand. However, learning the right search engine optimization (SEO) techniques can take time. Even seasoned veterans can get it wrong, and if you don’t use the right techniques you won’t see the results you crave. Here are a few of the common top search engine optimization mistakes to avoid. Choosing the wrong keywords Search engines work by looking for content relevant to what their users are looking for. While there are many ways to describe your product, you should concentrate on how potential customers might refer to them. Do some research on commonly searched keywords relevant to your content. Simple tools like Adwords and Google Trends can help you to find the right words to include in your content. “Stuffing” content It can be tempting to just stuff keywords into your content in an attempt to rank higher. However, adding your targeted keywords into every sentence will penalize your site, as search engines will list your website as spam. Less is more in this situation: add keywords naturally into the content and don’t overdo it. Stuffing your content also has the effect of making it clunky and difficult to read, putting off potential customers. Ignoring titles and summary descriptions Seamlessly adding SEO keywords into your article is not enough. Keywords should also be added to titles and summary descriptions in your content. Engines search these areas of text, so it is best practice to include your targeted keywords in them. This is an action you can take which boosts your on-site SEO with minimal effort. “Going it alone” Sometimes you need help. SEO is a dynamic field, with new search engine algorithms and constantly evolving software and dynamics. It can be hard to keep up ion your own, and your energy is better directed at creating quality content. Hiring outside help for your SEO campaign will give you peace of mind that everything is running smoothly, and you are getting the results you crave. Additionally, our technical marketing packages offer many good SEO practices that we can incorporate into your ongoing needs. Learn more about how we can help your business increase your SEO rankings on your website here under our technical marketing services. The Lowdown Implementing the right SEO practices will lead to an increase in traffic and revenue for your business. By avoiding top search engine optimization mistakes and bad advice, you will avoid being penalized by search engine algorithms. You may want to consider other tips such as cleaning up your content and speeding your website up using the many tools available online. Your website is the first thing your customers see – make sure it is working for you and you will see the benefits in no time at all.
Why You Should Sell on Your Own Website: Small Business Owners Read This
Why You Should Sell on Your Own Website? If you’re are a small business owner who finds yourself in one of the following positions: You’re actively navigating ways for your business to stay afloat, or You’re struggling to make a profit, or You’ve found a new project of interest, or You simply want to earn more income … Why Should You Sell on Your Own Website? Keep reading! This is the perfect blog post for you. Stop Giving Away Your Clients Small business owners who newly enter the digital space often start with third-party eCommerce sellers due to its ease of set-up and access to larger audiences. In the long run, this can severely hurt your website traffic. And your pocket. Acting as a middleman, these big guys get all the valuable information about user behavior and use it to benefit and grow their wealth, as opposed to enlightening and enriching your understanding of your demographic. When your buyers click that link, they’ll automatically be sent to these companies. In this article, we explain why you should sell on your own website, and how you can build an online business model without having to spend a fortune! Benefits of Selling on Your Own Site 1. Improve website traffic and Google rankings Selling on your site will boost its Search Engine Optimization (SEO) performance. All you need to do is give every product on your site an alluring and keyword-rich description. Create a content strategy as well — polish your site up with fresh and valuable blogs and videos. Share them across the web to drive traffic and leads and build relationships with existing customers. 2. Full control over your customer resources Your e-commerce site is extremely measurable and trackable through Google Analytics. You can access data including how many orders are processed through your site, average cart total, cart abandonment rate, and % of total revenue your site has achieved at regular intervals. At Active Media, we’ll also help you plan and employ a powerful SEO strategy to grow your page rankings in search engines. This should be a steady ongoing monthly investment. Learn our SEO & Content clarity tips. Once your e-commerce site has been set up, you should not have to spend too much time running it. This is because the whole phase of order processing and making payments will be activated through the online system. You can, therefore, allocate your valuable bit of extra time toward developing new products, launching special offers, and scouting out which products are selling most successfully. 3. Keep your buyers connected Email is a crucial part of a marketing strategy. 94% of people say they get online to check email, it’s the #1 activity on the internet! Once a person has visited your website, there’s a higher chance that they will sign up for your newsletter – this is an opportunity for you to garner your own email list and make direct contact with prospective buyers in the future. Success Stories See You Next Tuesday Some technical marketing tasks that we performed for her included: coming up with a unique monochromatic design for her website, implementing new SEO strategies, and setting up her own Amazon store throughout the pandemic. Debra’s Skin Care Once Covid-19 hit, we redesigned the “Shop” portion of her website. Simple to use, easy to navigate, and mobile responsive – now she is selling way more products than before! “There is a light at the end of every tunnel. Some tunnels just happen to be longer than others.” ― Ada Adams. Knowing other small business owners that might find this helpful? Share away. 🙂
Are you grabbing your customer’s attention with proper marketing?
When your a small business owner, you’re already spread thin running all aspects of your business. Being able to stay focused on whether or not you are grabbing your customers attention is a tough task. Subsequently, I see it over and over with my clients that put their hard work into the “promoting” of their company. Many small businesses like yours, have a growth spurt and get pushed to a stage of growth where they haven’t defined the operational organization. Of course, I get it and I can help. Does the marketing speak clearly in all efforts of your business? Sometimes it’s best to put yourself outside of your business or do some evaluation of others to help you get some clarity on your marketing. First, try supporting a friend’s business on social media, by watching their efforts, liking, and engaging you can do some research of your own. Or visit your own website from your customers perspective and see if you notice the thought process and journey of a user. Is it easy to navigate? Is it clear what you are offering? Does the menu function as well on a mobile device as it does on a desktop? Are you grabbing your customers attention with proper marketing? Are the images scrolling too large to even appear on a smart device? This is called user experience and it’s powerful. Poor user experience and having an unclear message of the offering is the most common occurrence I see today when clients come to me. Therefore, you know what you want to obtain as far as growth and have an idea of how to get there. Additionally, Some steps seem like complete DIY, #entrepreneur things that are small and won’t affect your growth. In the beginning stages and for a short period of time, you can think this way. However, taking on these additional marketing tasks is not sustainable. What is a good starting point for a marketing strategy? As your brand grows, so does your reach, your potential responses from your customers. Certainly, by having a marketing strategy, and a clear definition of where you envision for the companies end goal, you pave the path for a simple guided plan to success. Here are five quick thoughts you should consider in your current journey as a small business start-up. Have I defined who my ideal customer is? Is my messaging on my website, marketing materials and social media cohesive? What are my strengths, and do I have time to dedicate to the company’s growing marketing needs? Am I monitoring my website analytics and social media insights to better understand my clients? Do I wish I had more time to focus on growth, customer service, and operational goals? Properly marketing your small business and finding complete clarity is a large task. Not impossible just more like a side pain. If you’re a goal-driven, ambitious entrepreneur like me you want to focus on your company’s goals hitting the mark and beyond. I’m a passionate small business marketer. Understanding what your dream is and where it came from, gives me an ability to support your goals. Which in turn will successfully grow your brand. For some additional insight, I highly suggest this article on 26 Ideas for Your 2019 Small Business Marketing. If you’re interested in having a conversation about your goals. As well as your service/product and what opportunities there are to level up, I’d love to chat. Amber
SEO & Content Clarity
When it comes to your online presence, clarity is key! Your SEO and content clarity is such an important factor, more so now than ever. Therefore when trying to find your audience in our internet content overloaded world. Your audience is searching for what you do for one of a few reasons, from what we can assume. Hence they are seeking a professional like yourself to provide them a specific service or product. Heading to Google yields them a ton of options, which can be overwhelming as we all know. SEO and Content Clarity Tips for Success! When writing out content as I am now, it is crucial to keep in mind that the more specific you write with one direct message to your user or website visitor, the more you are telling Google, Bing, and other search engines that you are attempting to deliver a clear message. Stay focused, and use your keywords as much as you can. This goes for both new production of a wedsite or even for regular website updates. Be sure to check out Why You Need To Maintain Your Website. But What are Keywords? I’m glad you asked! Keywords, loosely defined, are the specific words or phrases (3-6 words) that make up the informational content of the page data. To be clear, this isn’t the mission or purpose of your business. This is the purpose of the post or content on a specific page or blog post. This is where it can get confusing. Sometimes proper SEO can be overwhelming. Thus, it feels as if you need to have a higher understanding of how it all works. I’m here to assure you, this isn’t the case. Take your SEO one page at a time. Check out this example below: My client sells Eyelash Extension services in Orange County California. This happens to be quite a popular service here in Orange County, so she has her work cut out for her if she wants to climb the “organic” search rankings at no cost to her. Consistent, unique content is what Google is yearning for. After she learns how to write her specialized content for her site, she opens up her CMS system (WordPress) and starts to type away, informing her clients of how to properly provide themselves after-care, post and pre-service tips etc. A few weeks later she starts to see traffic pull in from her article. Yes folks, this is why all of these blog sites write specific niche content, they are pulling out all the tricks to bring you in and hook you. My client then can compare traffic data, and start to see the blood, sweat and tears put into the content she is writing is well worth the increase in her searchability, and the increase in traffic. What Can You Learn From Your Unique SEO Content? The more you write and speak directly to your audience, the more you will be able to see what they are looking for when they stop at your site. They want information, they trust you. Even if they’ve never hired you for a service or stopped in your shop, they’ve now seen your beautifully designed website as a valid source of quality information; CONGRATS! Don’t take this data lightly; data doesn’t lie!! This reminds me, all small business owners should download the Audible book “Everybody Lies”, it’ll really open your eyes as to what we are really searching for. Ok I digress… Your customer is out there, searching for you, and looking for quality content from a professional like you! It’s time you give it to them! If you have any questions about writing tips and tricks I’ve love to help! Reach out to me for ideas amber@theactivemedia.com Happy SEO’ing Amber DISCLOSURE: This post contains affiliate links from Amazon which I may earn a small commission if you purchase from the link.
5 Key Reasons Why You Need Maintain Your Website
Imagine having a storefront that you didn’t maintain. The windows are dirty, the floors need to be swept and the inventory on your store’s shelves are sparse. Now picture your online business as a store in the same manner. Think about why you need to maintain your website. Keeping your shelves nicely stocked with informational goodies, or atleast explaining where the goodies can be found? Here are 5 key reasons why you need to maintain your website. 5 Key Reasons Why You Need to Maintain Your Website Google likes it fresh! Having fresh updated content that is unique to your online business is a priority. As the spiders crawl your pages they are searching for something that they haven’t seen over and over again on the web. Think about your browsing experience, when you are looking for a specific search term or keyphrase the ones with the most niche answer to your search will be the most valuable to you and will most likely earn your clicks. Content is being created every second on the web so you must do your work to keep that fresh perspective and speak clearly about what it is you have to offer over the competition. Write from clear and consistent information. Many websites tend to boast about their services and push their product and pricing without clearly outlining what it is they have to offer. How many times have you found yourself clicking around on a site and become turned off by their lack of clarity so you bail and move on to the next search listing? Maintaining your website with clear messaging as to what it is that your unique company has to offer not only drives sales but it creates loyal customers who will return again and again for your services and or products. Consistency in your updates and messaging is equally important. Make a pact with yourself to create new content once a week at minimum. Rise to the top organically! By staying on top of your website’s maintenance and adding valuable content that relates to the awesome business you are sure to keep that google score rising. Your competition isn’t afraid to share what is going on, news and events etc. so you can’t be either. Your customers want to hear from you, they trust you know what you are selling and they are online searching for further info, give them that info! Check out this little fun fact: Americans alone conducted a staggering 20.3 billion searches in one month. Google accounted for 13.4 billion searches, followed by Yahoo! Source 404 errors and other common mishaps. We’ve all been stopped by the dreaded 404 errors one time or another and it’s an unfortunate element of being an online business that we must stay on top of. Errors like this happen when we’ve deleted old content or moved our links and forget to rename something properly or left behind an old article on accident. You can get your site set up in Google Search Console via the Webmaster Toolkit and they will notify you when this happens. It’s best to correct broken links and other 404 errors as quickly as possible. If your website isn’t maintained and a search spider catches one of these suckers, it can effort how your site is displayed in the search results. Maintaining your website is free! If you have a WordPress, Squarespace or similarly built website, then adding your weekly updates is at no charge to you. Think of your site’s content like your Yellow page ad (remember that publication?) you wouldn’t let your Yellow Page ad get old and expired with outdated contact info etc. so don’t let the same happen to your website. Those are just a few of the reasons why you need to maintain your website and your online business, it is key in this fastly evolving digital storefront space. Staying in touch with your client via your website and social media channels is more important than ever. If you have any questions about this topic please feel free to reach out, we’d love to help! Like this article and feel like other can benefit from the topic, please share 🙂
