Founder · Strategist · Builder
Amber
Goetz
// 15 years · Technical SEO · AI Search · PPC · Content
Before anyone called it AI search optimization, I was rebuilding site architecture from the ground up and teaching business owners why their traffic didn’t convert. That hasn’t changed. The tools have.
15
Years in digital marketing & SEO
30+
Active SEO retainer clients — no lock-in contracts
50+
Paid ad campaigns managed up to $40k/mo budget
Amber Goetz · Hurricane, Utah
Founder, The Active Media
I didn’t come up through a marketing degree or an agency internship. My background is in TV and film — on-camera hosting and stunt work. That world runs on split-second decisions, reading an audience, and performing under pressure with zero room for error.
When I moved into digital marketing, I brought that same mindset. You don’t get to guess. You don’t get to hide behind vanity metrics. Either the numbers move or they don’t.
“Most agencies are managing your budget. I’m looking for what they missed.”
Fifteen years later, that’s still how I work. I built The Active Media because I kept watching businesses burn through ad spend on junk keywords that drove traffic with no intent. I specialize in cleaning that up — cutting the noise, finding the keywords that bring the right leads, and building systems that don’t need to be babysat.
I run 30+ active SEO retainers — all on non-committed, performance-based contracts. Because if the work isn’t delivering, you shouldn’t be locked into paying for it.
01 // TECH
Technical SEO
Crawlability, Core Web Vitals, site architecture, schema markup, indexing issues. The engine work nobody else wants to touch.
02 // AI
AI Search & AEO
Getting cited by Google AI Overviews, ChatGPT, and Perplexity. Entity SEO and answer engine optimization before most agencies knew it existed.
03 // PPC
Paid Search Management
50+ campaigns managed. Up to $40k/mo in budget. Specialist in cutting junk keywords and redeploying spend where it actually converts.
04 // CONTENT
Content Strategy
Topical clusters, pillar pages, SERP-aligned content that ranks. No AI fluff. No quantity-over-quality. Content built with intent.
05 // DATA
Analytics & Reporting
Google Search Console, Ahrefs, GA4. Making the numbers readable for business owners who need to make decisions — not just see dashboards.
06 // UX
Web Design for SEO
.comm Award recipient for Clean User Experience. Websites that load fast, convert visitors, and give Google nothing to complain about.
Active
Google Ads Certification
Google — Search, Display & Performance Max
Active
HubSpot Marketing Certification
HubSpot Academy
Active
Ahrefs SEO Certification
Ahrefs Academy
Award
.comm Award — Clean User Experience
Recognition for UX design excellence in web development
Ongoing
SEO Sidekick Newsletter & Podcast
Independent education brand — actionable SEO for business owners
// 01
Performance contracts only
Every retainer client is month-to-month. No lock-ins, no 12-month minimums. If the work isn’t moving your numbers, you shouldn’t be paying for it. That keeps us accountable in a way that long contracts don’t.
// 02
Kill the junk keywords first
Most agencies load accounts with high-volume keywords that look impressive in reports but attract the wrong traffic. The first thing I do is cut those. Then we rebuild around the keywords that bring your actual buyers.
// 03
Analytics you can actually read
If you don’t understand what your data is telling you, you can’t make good decisions. I don’t hide strategy behind dashboards. Every client leaves our calls knowing exactly what moved, why it moved, and what’s next.
// 04
Technical first, content second
You can’t rank content if Google can’t crawl your site. Before we touch a single blog post, I want to know your Core Web Vitals, your index coverage, and your architecture. Fix the engine before you tune the fuel map.
Agency
The Active Media
Full-service SEO, web design, paid ads, and brand content for local and national brands.
Education
SEO Sidekick
The newsletter and podcast for business owners who want to understand their SEO — not just pay for it.
Amber Goetz
15 years of SEO, PPC, and digital strategy. Connect for industry insights and what’s actually working right now.
