Do you even know the answer to this question? Are you monitoring it? Have you realized how much this can help you assess what areas of your marketing are working vs what is not? If you don’t know where your website traffic is coming from then you’re already behind the game. Knowing exactly what marketing efforts are working for you and which ones are not moving the needle can be a huge help when choosing where you should spend your time and effort.
With all of our clients we strongly believe they should be using Google Analytics on their website, and make sure that they are tied into their social and email marketing platforms as well.
We’ve put together a simple to follow guide for understanding the value behind Google Analytics. See the bulleted list below that will help you focus on where your website traffic is coming from and who exactly is your demographic and how are they interacting with your website content.
- Audience
- Acquisition
- Behavior
Audience
The term “Audience” refers to your users. Total number of users, new users, the total number of sessions, bounce rate, page views, number of sessions per user, and average session duration. When you are considering where your website traffic is coming from you probably have an ideal client in mind. One who is comfortable with your price point, near your companies location or service range, and lastly are looking for the service or products you provide.
In this screenshot, you can see a glimpse of what we are covering here. This shows the return value of the traffic this client is receiving by referral source meaning, where the heck the user came from or click to get to the site, and also the demographic that is converting from those sites. This really helps you break down what is working as far as the marketing output you are doing.