Category: SEO

woman considering updating her website content

Duplicate Content SEO: Why Copying Your Own Content Backfires (and How to Reuse It the Right Way)

You already create more than you get credit for. The monthly newsletter, the service pages, the updates, the emails. So

old dusty office showcasing their old website on the screen of a very old laptop

10 Ways to Improve Google Rankings for an Old Website

An old website can be improved to increase its ranking on Google. Many websites have been live for years and

thumbnail image for cycle 24 of Ready For Traction with mandy spooks.

How I Haunted Google’s AI Overview (And How You Can Too)

Guest Post By Mandy Romo Hi, I’m Mandy Spooks. I make horror films, host Not Another Spooky Podcast, and I

what does a better job at the heavy lifting seo or paid ads?

SEO vs. PPC: Which Marketing Strategy Delivers Better ROI?

When businesses choose to invest in digital marketing, they face a significant decision. They must ascertain whether to invest in

Amber is strategizing seasonal seo

Seasonal SEO: How to Keep Ranking When Your Business Slows Down

Every seasonal business eventually asks the same question. If we are closed for a few months, why keep paying attention

content pruning seo

Content Pruning SEO: How to Revive or Bury Your Zombie Pages

Most websites underperform not because they lack content. They underperform because they mismanage their website’s content and let low-performing pages

a customer looking at a list of local businesses that shows what is customized for google map seo

Google Maps SEO: How to Win the Local Map Pack (and the Leads That Come With It)

When someone in your town searches for what you sell, Google no longer opens with ten blue links. It opens

SEO for Startups

Why Should Startups Invest in SEO From the Beginning?

Launching a startup is exciting, but building a successful business takes more than having a great product or service. Startups

Amber Goetz talks about the strategy of digital marketing

Strategy of Digital Marketing: A Practical Guide for 2026

It’s 9pm and the phone rings on a job site in Provo. Nobody picks up, and the caller hangs up

Amber Goetz unloads bricks from a car trunk to show in a funny way How to Speed Up WordPress websites

How to Speed Up WordPress: The Pit-Stop Guide for Business Owners

Your website can be beautiful and still be losing you business. If it loads slowly, Google ranks it lower and